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A Quick Start Guide for Coaches, Speakers, and other Virtual Business Owners
POSTED BY Kenya Halliburton
I know what you are asking… ” Okay Kenya, how does that even make sense”?
Well, it doesn’t. But, at least it got your attention. 
We’re talking about how to create magnetic content for your online business. But, let’s be honest, sometimes we just don’t have the time or resources to make it happen.
The deal with this article is, I wanted to show you how to create a quick stream of content without feeling overwhelmed.
Content Marketing has been around in various non web form for years, even centuries. But, the information age has created a new world where consumers are more in control of the messages they engage with and the brands they buy.
What Makes Content Marketing So Scary for Solo Webpreneurs?
- Most webpreneurs have never heard of it.
The term “Content Marketing” has just begun to gain steam and momentum over the last three years. And, with the flood of all the “fill-in-the-blank” marketing models, many webpreneurs have been too flooded with them to notice. - “Content” sounds too big!
Online business owners are trained to take shortcuts. We want results fast and content feels heavy and slow. So, we often focus on the technology and tactics and leave “content” for the last minute. - Not Knowing Where to Start
So, if you’re one of the blessed few that get it, you may be stuck not knowing where to start. What do you write? Do you write? Where and when do you publish? How much do you give away? Do you sell it of make it free? Calgon take us away already!
Introducing Micro Content Marketing.
I know, I know. Kenya, I just learned what Content Marketing is, now you are throwing another term at me?
Sorry, but I think you will thank me in a moment.
What’s Micro Content Marketing and how can it help me?
I discovered this cool concept from an article written by MARK SCHAEFER article written by titled How to Use Micro-Content in Your Marketing Strategy.
Mark defines Micro Content Marketing this way…
“Micro-content is different from creating content such white papers, case studies and blogs on your website. Instead, it’s content you post to blogs and other social networks. Like any content marketing strategy, this takes persistence , but it’s a flexible strategy that can be accomplished in as little as 15 minutes a day. Best of all, it can still drive inbound leads and business benefits to your company.”
Watch this video presentation to create your Micro Content Marketing Strategy and start attracting quality leads in as little as 15 minutes a day:
Related articles
- Why is an online content marketing strategy important? (marketing.yell.com)
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