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Do You Understand the Role of an Online Business Manager?
It’s an employee, its a virtual assistant—No! Its an Online Business Manager.
By now, you may have encountered the term “Virtual Assistant” and may even be familiar with that entails. But, have you heard of the term Online Business Manager (OBM) or even are aware of their existence? Probably not. But, I would bet a a lot of money that this term will become mainstream fairly soon.
With all the trimmings of web 2.0, SEO, and web analytics (just to name a few), this concept of an online business manager makes sense, right?
So, what exactly is the role of an OBM?
An OBM’s role is to drive the bus, so to speak, while you focus on mapping out the direction of your company. An OBM’s main focus is to save you time and increase your bottom line! In a nutshell, virtually anything that has to do with your presence online, an OBM is there to manage the pieces to make it all come together.
Much like a “brick and mortar” business manager, an OBM helps to facilitate the owner’s vision by pulling together and managing the many different pieces, while also trying to ensure a greater ROI.
There are a countless number of ways an OBM can help you promote, manage and grow your business online, but here are a few examples just to wet your palette a bit:
- Create, launch and manage a membership site
- Institute automation tools and systems to streamline work flow
- Create content for website, e-courses, e-zines and more
- Optimize website to generate more leads
- Shopping cart creation and management
- Organize and produce teleseminars, webinars and live events
The list can literally go on and on! I will be delving deeper into the dynamics of leveraging the OBM’s power in your business. But, in the meantime, I highly recommend you grab a copy of “Becoming an Online Business Manager”. This is a book by Tina Forsynth who affectionately coined the term (along with her business partner Andrea Lee). They have given birth to this OBM Movement.
Whether you want to become an OBM yourself or want to learn more about how to work with one, this is the book for you. Check it out and tell me what you think.
In addition, if you want to find an OBM for your business there is currently only one place to do so… The International Association for Online Business Managers.
Until next time….Happy Wishing!
