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Making Content Sexy: How to Create Online Content that Fits Your Business Like a Glove
I would start off by saying…predictably that I’m bringing “sexy back” to creating awe inspiring online content, but I’m not sure that it ever was a sexy aspect of growing an online business in the first place.
We all know we need to create content to effectively communicate with target prospects and customers, but keeping up with the content demands of an online business isn’t the most attractive task.
When we think about creating a profit-winning online business, we are naturally attracted to the headlines that sell us on fast ways to get clients and money. The problem is that while the methods we are hoping to install in our business worked wonders for the “cool kids” promoting them, they may not be the right fit for our business.
The best way to make your online business turn heads and attract cash is to add a content marketing strategy to your marketing wardrobe. And, it’s not an accessory. Your content marketing strategy should be a staple, like that little black dress or a great pair of jeans.
The #1 reason content is not a priority in most solopreneur’s businesses.
First, let’s take a look at why content doesn’t fit into the paradigm of most online businesses. It’s viewed as an ugly, messy burden.
Why?
The perception is that it takes too much time and or money to commit to. So, instead of investing in creating irresistible content, many webpreneurs settle for what called “11th hour” content creation. You get caught up in the technical details instead on developing a compelling message.
So, how can your change the way you look at content production to get it done?
Creating content for your online marketing is not something you can afford to ignore. The key is to not only find ways of making the content production process more enjoyable, but to ensure that the content you choose to create fits your personality, resources and appetites of your target audience.
Here are 5 ways to find the right content to capture your voice and passion.
- Identify what you are good at and feeling comfortable doing.
We typically procrastinate on things we don’t feel confident doing. If you like to write then blogging and articles are the way to go, if you hate writing, try recording mini interviews on topics in your expertise and get them transcribed. You can use the audio to create a podcast and the transcripts to create articles or ebooks. - Bring your creativity and unique personality to deliver your message.
As a speaker, author or coach, your personality is what will attract the right people to learn and buy from you. So, try to avoid any medium that will interfere with your ability to be your charismatic and authentic self. - Create a schedule for producing your content.
Schedule an appointment with yourself the same as you would with a client. Use that time to create your content. - Automate your publishing with set-it-and-forget-it technology.
Automating your content delivery will give you the freedom to focus on other aspects of your business. The editorial calendar plugin for WordPress is the best solution for putting your blog posts on auto pilot. - When in doubt…experiment.
Try out different types of content to find what captures your passion and interest. Don’t take on too much. It’s about quality and consistency…once you establish a comfortable rhythm, you can do more.
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Until next post,
Happy Wishing
~Kenya
