Let’s Stay Connected!
Are you ready to get your content marketing on?
These blueprints are just what you need to begin carving out your position as the go-to-expert in your market! Buy individually or save with the bundle.
Loading ...Archive for the ‘Featured’ Category
Rock Their World: 7 Ways to Wow Your Prospects & Customers with Your Content
Oh My Gooodness! I recently caught a rerun of one of my favorite shows growing up, the sketch comedy show “In Living Color”. It didn’t disappoint. Jamie Fox’s hilarious character Wanda always had me rolling on the floor laughing with her “I’ll rock your world” line.
Although, I am sure no one wanted Wanda to “rock their world”. With the economy all wacky, people are not spending as freely as before. Which means they need something to convince them to hit the buy button. Rocking the world of your prospects and customers could do wonders for your online presence and bottom-line.
1. Give em’ Something They Can Feel. Get Physical. Now that everything is “online”. It’s exciting to get things in the mail you can hold. Consider creating some tangible items to send prospects to make a favorable impression. Consider creating a marketing kit, sending a booklet, branded bookmarks or some other keepsake that gives your audience/customers something to keep you in the front of their minds.
2. Shower em’ with Some Love. Look to create opportunities in your business to thank your customers/prospects by highlighting them for their support. Get creative and be generous. Consider a using an eNewsletter spotlight, blog feature, complimentary interview, 6 series branded radio show, free limited time promotion, etc…
3. Show them it’s what’s on the inside that counts. Make being and insider an irresistible deal. Consider creating levels that allow prospects an exclusive look at the benefits of doing business with you. Keep current clients happy by giving them first dibs or sweet discounts on future products/services.
4. Make them Laugh. There’s no better way to connect with people than through laughter. With all the stuff happening in the world using humor to increase the appeal of your offering is a natural deal sweetener. Again, be creative.
5. Roll out the red carpet. Create an internal process in your business designed to make new customers feel like rock stars. They’re giving you their money, so why not invest some time and gratitude by rolling out the red carpet. Some ideas might be to create a complimentary gift basket, gift a book, discounted services, branded portable media player with exclusive training materials. You’ll have a happy walking billboard and a loyal customer for life! After all, who doesn’t like gifts?
6. Listen & make them feel important. As a woman, having someone listen to us is like breathing. Let your audience know you are paying attention. One of the most important things you can do is find ways to get prospects to talk about their challenges in their own words. The feedback is invaluable when it comes to creating products and services that are the perfect fit for wants and needs. Consider reading what they read, joining their forums or asking for direct feedback with emails or setting up a site specifically for this purpose ( try using http://www.askdatabase.com/). Other options may be listening with Twitter, Facebook or Google Alerts.
7. Keep it Fresh. There is nothing appealing about boring marketing emails, blogs and messaging that puts people to sleep. In this market, you can’t afford to blend in and play it safe! No one will pay attention. Mix things up by incorporating new ideas, messaging and technologies to help you stand out in the eyes and ears of your target audience.
If you want to be successful in today’s over-saturated online marketing place, you have to find ways to stand out. Use these tips as a starting point to craft a unique selling position that puts you head and shoulders above the crowd!
Was This Article Helpful?
I cherish your feedback! Please let me know if you enjoyed this article and share any insights or question you have by leaving a Facebook comment below.
Making Content Sexy: How to Create Fun Infographics to Boost Your Traffic and Brand Awareness
Sometimes pictures are not just worth a thousand words, they’re all you need to effectively educate your prospects and customers. Infographics make it easy to digest complex concepts and information. High in entertainment and informational value, they can become viral sensations that boost your traffic and brand awareness.
Think about how much more visibility you can get as a speaker, author or coach by creating infographics for your business.
Here’s a cool infographic I found that illustrates what inforgraphics are and how to create them for your business.
Created By Voltier Creative
Check Out Our Signature Content Marketing Services
Content Marketing & Online Business Management Rockets Your Online Business to Success…
My Virtual Genie is your perfect online business companion! We believe Content Marketing and Online Business Management
are inseparable. Yep, it’s true. If you’re a Coach, Speaker or Author looking to create an online presence that produces multiple streams of income, you need to be a game changer. And the only way to do that is to have a engine of systems and content to drive your business forward.
Here are a few ways to get started working with us…
A full service 12 step program where women speakers, authors and coaches get one-on-one support in setting up a content marketing & online business management machine that will skyrocket profits and attract a flow of hot and ready to buy customers.
Market your book online with our NEW Book Marketing Website Package? Get your book noticed with a custom website with built in promotional tools.
- Schedule Your Virtual “Wishing Well” Consult to chat about the best solution to move your online business forward!
Making Content Sexy: How to Create Online Content that Fits Your Business Like a Glove
I would start off by saying…predictably that I’m bringing “sexy back” to creating awe inspiring online content, but I’m not sure that it ever was a sexy aspect of growing an online business in the first place.
We all know we need to create content to effectively communicate with target prospects and customers, but keeping up with the content demands of an online business isn’t the most attractive task.
When we think about creating a profit-winning online business, we are naturally attracted to the headlines that sell us on fast ways to get clients and money. The problem is that while the methods we are hoping to install in our business worked wonders for the “cool kids” promoting them, they may not be the right fit for our business.
The best way to make your online business turn heads and attract cash is to add a content marketing strategy to your marketing wardrobe. And, it’s not an accessory. Your content marketing strategy should be a staple, like that little black dress or a great pair of jeans.
The #1 reason content is not a priority in most solopreneur’s businesses.
First, let’s take a look at why content doesn’t fit into the paradigm of most online businesses. It’s viewed as an ugly, messy burden.
Why?
The perception is that it takes too much time and or money to commit to. So, instead of investing in creating irresistible content, many webpreneurs settle for what called “11th hour” content creation. You get caught up in the technical details instead on developing a compelling message.
So, how can your change the way you look at content production to get it done?
Creating content for your online marketing is not something you can afford to ignore. The key is to not only find ways of making the content production process more enjoyable, but to ensure that the content you choose to create fits your personality, resources and appetites of your target audience.
Here are 5 ways to find the right content to capture your voice and passion.
- Identify what you are good at and feeling comfortable doing.
We typically procrastinate on things we don’t feel confident doing. If you like to write then blogging and articles are the way to go, if you hate writing, try recording mini interviews on topics in your expertise and get them transcribed. You can use the audio to create a podcast and the transcripts to create articles or ebooks. - Bring your creativity and unique personality to deliver your message.
As a speaker, author or coach, your personality is what will attract the right people to learn and buy from you. So, try to avoid any medium that will interfere with your ability to be your charismatic and authentic self. - Create a schedule for producing your content.
Schedule an appointment with yourself the same as you would with a client. Use that time to create your content. - Automate your publishing with set-it-and-forget-it technology.
Automating your content delivery will give you the freedom to focus on other aspects of your business. The editorial calendar plugin for WordPress is the best solution for putting your blog posts on auto pilot. - When in doubt…experiment.
Try out different types of content to find what captures your passion and interest. Don’t take on too much. It’s about quality and consistency…once you establish a comfortable rhythm, you can do more.
Was This Article Helpful?
I cherish your feedback! Please let me know if you enjoyed this article and share any insights or question you have by leaving a Facebook comment below.
STAY PLUGGED IN:
Join the Virtually Chic Newsletter
Until next post,
Happy Wishing
~Kenya
My Content Planner
It’s Finally Here!
Are You Ready to Attract More Clients and Create a Sustainable Profit Winning Web Presence?
Not Just Another Internet Marketing Tactic
This is not just another fill-in-the blank marketing product that gives you millions of tools and leaves you to figure out how to make it work for your business. What your business needs now is a marketing system, remarkable content and the support to put it into motion
Find out how you can communicate and help your customers without hitting the sales wall.
Virtually Chic eZine
Want a Revenue Makeover?
Internet marketing is full of nuanced techniques and best practices that the average webpreneur doesn’t know. If you have ever bought an e-book, signed up for a newsletter or joined a face book page, you were a part of a well oiled machine that works to churn out multiple streams of income for someone’s online business. And who can be mad at em’?
But, how can the rest of us look good and make a lucrative living online?
Join my newsletter and get the inside scoop on how to look fly on the virtual runway while making money doing what you love!
Some of the content will include:
- Exclusive free usable mini e-courses
- Over the shoulder look at how I create systems that support growth
- Affordable time and money saving business building resources
- Smart ways to deliver value to your prospects and customers
- How to develop information products to sell in your business
- How to get a great looking, affordable and productive website
- Input and special early bird pricing on new products and events offered by My Virtual Genie and its affiliates
- First mover’s advantage on special offers of My Virtual Genie and its affiliates
And of course, oodles more!