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Girls Run the Web: How to Become a Content Marketing Superstar
Content marketing is the today’s hot new “it” marketing strategy. It better meets customer demands as well your sale’s goals, content marketing benefits both sides by being able to provide customers with relevant and valuable information while at the same time driving them to take better profitable action. So how does one capitalize on the merits of content marketing? Here are some ways on how to become as content marketing superstar.
1) Develop a Content Marketing Mindset
Get yourself out of the traditional marketing mindset that centers on selling your product and services through constantly bombarding potential customers with advertisements or what Seth Godin calls interruption marketing. This method isn’t ideal for the times anymore as people are now more likely to unsubscribe or simply ignore overt selling. Get yourself into the mindset that people nowadays want to get educated more than anything. They want to be in the know and have the information needed to make an informed decision on how to spend their hard earned dollars.
2) Re-Think How You Market Your Products and Services
As previously mentioned, you have to get off the horse of traditional marketing because it is no longer effective. With content marketing you broaden your avenues for bringing awareness and relevance to your products and services. A lot of new media is available for you to consider such as online newsletters, podcasts, websites, and microblogs. All of these forms have their advantages and disadvantages. So plan ahead for where you intend to market your business and work with a format that will play particularly well to your talents and resources.
3) Commit to the Process
Content marketing is all about consist delivery of high quality content. Once you’ve taken it on, commit yourself to providing your customers with the information they need. Through constant exposure and contact with your customers, you establish your expertise as well as influence in your market. This sets up a trust between you and the customer that will be greatly rewarded with an increase in profitable consumer action as well as repeat businesses.
4) Consider Yourself a Publisher
Getting into the mindset of content marketing means that you now take a different primary role. You are no longer just someone selling a product or offering a service, you have now become a publisher. By embracing this role, you will better be able to work for the interest of your target audience and give them relevant and valuable information.
5) Focus on Entertaining and Adding Value
Engage your customers with your content by focusing on entertaining as well as adding value to your content. This will be the means by which they will continue to patronize your brand and give you their attention.
6) Create a Schedule for Delivery
Again, consistency is key not only in matters of content, but also on when it gets to your customers. By defining a schedule you can easily keep track of the success of your content over time.
7) Systemize your plan and appoint someone to manage the process
A good team and a good strategy are key to the success of content marketing. By having someone manage it, you can define guidelines and standards for the production of content so you remain consistent.
Content marketing is a better fit with the web 2.0 model. The consumer is in control. Like the fans of a music artist or actor, it is their acceptance and magnetism toward you that will catapult you to success. So, if you wanna be a superstar in your market and have the ability to change the world, start implementing these steps today! Lights, Camera ACTION!
10 Reasons You Should Be Using Content Marketing in Your Online Business
Content marketing more than anything is considered as “THE” marketing strategy of today. Not only does it address the need of businesses to acquire and maintain a HOT consumer base, thus driving profits, it also fills the need of consumers for relevant and valuable information that help them take informed profitable action. If that hasn’t convinced you enough on the merits of content marketing here are 10 reasons why you should be using it in your business.
1) To Establish Yourself as a Credible Expert
Content marketing thrives on the creation and sharing of valuable and relevant information to a defined consumer base or prospective consumer group over a period of time. The keywords here are valuable and relevant, two things that distinguish content marketing from interruption marketing which it has taken over. By repeatedly providing information that’s relevant both to your business and to your customers, you gain the reputation of being an expert in the field, greatly benefitting the credibility of your brand.
2) To Make it Easier for Customers to Trust & Buy
Content marketing goes beyond giving a sales pitch into providing information that your customers actually want to know. By moving away from the traditional way of marketing that is full of interrupting strategies such as advertisements, you set your business up to be accepted more by consumers because the information you provide makes them feel like they know your brand well thus developing trust.
3) Provides You an Opportunity to Educate Your Customers
An informed customer makes better purchasing decisions making content marketing a win for both of you.
4) To Escape the Month to Month Marketing Trap
Most online business owners get so wrapped up in the technologies that support their marketing efforts, that they don’t have time to focus on the big picture. This puts you in a “last minute” planning cycle where things are put into motion without a proper strategy in place. A solid Content Marketing strategy provides you with cushion. It gives you a way to accomplish all the awesome ideas you want to implement but takes away the stress and panic of trying to do it all at once and blindly.
5) To Create Content that Drives Customers to Act
Content marketing enables you to present vital information about your product and the need for it without coming off as if you’re selling it. This sharing of content establishes a connection with customers that breaks down sales resistance.
6) To KNOW your customers want, needs and pains
Content Marketing promotes real conversation. It, more than any other medium represents what the web 2.0 movement is all about, a two way communication. When your prospects don’t feel like they are being sold but nurtured, they will drop their objectivity and more willingly engage with you and your message. Helps to create products people will buy if they are telling you what they want, right?
7) To Stop Wasting Time and Money
Content marketing adapts your business to consumer attitudes and preferences of the here and now. People want information and they know how to get it. So stop wasting your time on ineffective advertising strategies that people tend to ignore nowadays.
8) To Get Of f the Internet Marketing Merry-go-round
“Insanity: doing the same thing over and over again and expecting different results.” ~Albert Einstein. Isn’t that where most webpreneurs find themselves? Spinning your wheels trying to get somewhere with no real compass to get there is just insane. Content Marketing stops the merry go round and puts you on a real path to success.
9) To make Developing Products & Services people want easier
Content marketing establishes a connection between your business and customers that is built on the trust that you are also after the interest of the customer more than just making a profit. This makes it easier for customers to give feedback on the products and services that you offer thus making development of these things more customer-centered and less of a guesswork.
10) To Achieve the Success and Impact your desire
Content marketing is the here and now of marketing. Traditional marketing means no longer work effectively because people now have a better knowledge of what they want and they know just how to get it. By adopting content marketing to your business, you allow this shift in consumer attitude to work to your advantage, ensuring the success of your business venture.
What’s bugging you about creating client attracting content for your online business? I’d love to get your feedback . Share your comments in the section below.
How To Create A Simple Three Month Online Content Delivery Plan
With people spending more and more time online than they do anywhere else, many online business owners battle through technology and trends to get their attention. It isn’t unusual to see pop up, slide over, video or audio ads on webpages you visit, in fact they are very common and often successful form of interruption marketing. However, since you have to get people to your site to experience this, you have to cast a wider net and what about the folk who don’t fall for the hovering opt in form? Where does that leave a good marketing strategy? Yes, my friends, diversity is the name of the game and it seems content marketing is fast emerging as the way to go when it comes to reaching and connecting with potential customers. So, businesses have turned to that and a variety of websites, blogs, and other online media with the aim of providing customers with the necessary information to drive them to take a profitable consumer action. The problem is, it’s difficult for a solo online buiness owner with limited time and budget to sustain this kind of undertaking; that is, without a plan.
Your business can gain a lot from using the content marketing model. So, outlined below are steps on how you can create a simple three month online content delivery plan that can help you set up your business for success.
1. Choose a product/service you want to sell
First and foremost know what you are dealing with. Remember, content marketing is all about providing relevant and valuable information to your potential customers. Identify what product or service you want to sell and focus your research on the market or the industry that it belongs to. Mastery of the product or service you are trying to sell is key.
2. Choose a Monthly Theme that relates to your product or service
When you know what product or service you want to promote each month, try to think of a concept or a theme that will work well around it. Get creative with this one because how you present it will largely determine if people will stick around to know more about it. Choose a different theme per month so there will be some variety and keep people checking for anything new. When in doubt, take a look at an observance calendar to find fun ways to deliver your offerings to your audience.
3. Identify what type of content you want to deliver and how frequently
With the different kinds of media available to you online, pick one that is best suited to your message. Social sites, web blogs, online newsletters, all of these have their own advantages and disadvantages and it is up to you to determine how to work a particular medium’s strengths to your content delivery needs. Don’t employ these methods just because everyone is doing it. Make sure it is the right option for your resources. Otherwise, it can fall flat. Also, plan out a schedule on when you are to deliver your content. This is often neglected by some, but shouldn’t be because it’ll help you keep track of the success of your content and will help you trend on your progress.
4. Publish your content
Once you’ve chosen the appropriate medium for your type of content, it’s time to put it out there. Take on the mindset of a “publisher” instead of a “seller” so that you can come off as more credible as you gift to your potential customers the information they are seeking.
5. Get Feedback: Track What Works and Why
As you release your content, don’t forget to provide avenues from which your customers can give their feedback. This will make it easier for you to improve on matters that they find problematic or to build on ones that they find useful. Make sure you utilize analytics tools to look at the hard numbers and access the impact of your return on investment.