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Content Marketing Without Content
I know what you are asking… ” Okay Kenya, how does that even make sense”? Well, it doesn’t. But, at least it got your attention. We’re talking about how to create magnetic content for your online business. But, let’s be honest, sometimes we just don’t have the time or resources to make it happen. The [...]
7 Steps to Better Content and Marketing that Gets Results
Are you at a loss for words as to how to create really good digestible content for your online business? Meet the king of marketing? Content is KING, but sometimes it feels like we are slaves to its information majesty. Where do you start? What do you say? How can you find the time to create and [...]
Black History Month: Celebrating Success with Mya Angelou
You know that question that asks, “If you could have dinner with X number of influential people who would you invite”? Well, for me one of my top choices would be Dr. Mya Angelou. Ever since I read “I Know Why the Caged bird Sings”, I have been an admirer of her work and character. [...]
Be B.O.P. (Bold, Outrageous and Provacative): How To Make Your Brand Memorable
Let’s jump right into it! What is your company’s Bold, Outrageous & Provocative message? This is my most favorite part of the Pink Spoon Marketing technique. Whether it is in your tag line, mission statement or just the general way you conduct business. This positioning message can go a long way to creating memorability and [...]
Makeover Your Marketing Tip 1- Defining the Features and Benefits of Your Products and Services
Happy New Year! Its January and we are exploring how to create a marketing plan for our online business. Without understanding what your product or service offerings are and what value they bring to your target audience, you won’t be able to effectively connect with them through the content you publish. In this video tip I walk [...]
Make Over Your Marketing: 3 Ways to Increase Your Online Sales with Content Marketing
A key element of your Marketing Makeover is Content. And, I wouldn’t be your Content Marketing Genie if I did not stress the important role your content plays in winning new clients and income for your business. If you are a speaker, author, coach or women entrepreneur doing business online this is a great resource [...]
Women Rule the Web and the World Podcast – Make Over Your Marketing Party w/ Coach Sheya Chisenga
Listen Now: Happy New Year! Okay Girls! There are some exciting ground breaking things happening at My Virtual Genie and this is one of them. We are kicking off the new year with our Women Rule the Web and the World Podcast Series with a Marketing Makeover Party! And, here to share in [...]
Makeover Your Marketing
A new year, a new you and a new beginning! Whohooo! If I seem excited, it’s because I am. It’s time to shake off the dud marketing of last year and get on a profitable track. If you are a speaker, author or life/business coach trying to grow a profitable online business, you need a marketing plan. [...]
Twelve Gifts of Content Marketing: #12: Work Life Balance
Take Care of Your Content, So Your Content Takes Care of You I know what you’re thinking. How can having tons of content to produce ever create any balance? Personally I think this is the one of the best things about working as a publisher. Once you have installed your content marketing system in your [...]
Twelve Gifts of Content Marketing: #11: 24/7 Sales Force and Shorter Sales Cycles
Put the wind back in your sales! What if there was a way to speak to your prospects and customers about the benefits your products or services provide all day everyday? It sounds a bit ridiculous, however, keeping the lines of communication open to potential new business is possible. And you can do it without [...]